Archive: Consumers

Gaining Consumer Confidence in the Agri-Food Industry

Ontario’s agri-food industry is moving forward with ways to strengthen and build its relationship with consumers. As consumers are more and more interested with what they eat and how it is produced, the industry needs to send a positive message. After all, the customer is always right. Last week Farm & Food Care Ontario hosted…

Speak Up! But Listen Closely

This week, the Christian Farmers Federation of Ontario held its 2019 Annual Meeting in Waterloo. District Board members attended the meeting to represent their regions as voting delegates and to participate in our yearly Leadership Summit. Christine Wilkinson and Madeline Rodrigue of Farm & Food Care Ontario presented a Speak Up! workshop, which helps farmers…

A Whole Systems View of Supply Management: Part I

The current press frenzy around Canada’s supply managed dairy system is mostly thanks to the rhetoric of politicians south of the border. However, debate about costs and benefits, pros and cons, of the system has gone on within our own Canadian media for a long time too. Media debate around supply management often focuses on…

The Local Struggle Against Cheap Imported Food

This week we’re celebrating the local food our farmers produce for us during Local Food Week from June 4th to 10th. During this week we appreciate all the nutritious, fresh food that is produced here in Ontario. As Ontario residents, we are lucky to be living in an area with highly productive farmlands. We have…

A New Idea of Efficiency?

As part of the new Strategy for a Waste Free Ontario, the government is consulting on a discussion paper called Addressing Food and Organic Waste in Ontario. Although the proposal does acknowledge the need to reduce and prevent food waste, the real focus is on reducing how much organic waste ends up in landfills and…

When is a Family Farm Too Big?

Family farms are still the backbone of agriculture in Canada.  Despite changes in other industries away from family enterprises, the Real Dirt on Farming notes that “97 percent of Canada’s farms are family owned.” However, with changing technology comes changes to family farms. The same farmer today can safely manage far more animals and much…

Food Production For and By Consumers

Technology has significantly changed agriculture in Ontario and in many other regions of the world because it has reduced the amount of labour required to produce food. The result of this is larger operations consisting of more acres and many more animals per farmer on today’s farms. This means a small percentage of farmers produce…

Local Food Week

This week is Local Food Week. In Ontario we are blessed with a vibrant local food culture. This is a happy marriage between amazing entrepreneurial farmers and local processors, and enthusiastic local foodies. At its best, the local food culture aims to bring farmers and eaters together in a much more direct relationship. This fosters…